Viacom Joins List Of FreeWheel Partners: Comcast’s Clark

The two companies may be at the center of the current swirl of media consolidation chatter, but that hasn’t stopped them making a tie-up of their own in the meantime.

This week, Comcast saw its FreeWheel video ad-tech unit partner with Viacom to improve the future of advanced TV ad advertising.

That adds Viacom to a FreeWheel client list that includes 90% of US programmers, according to Comcast advanced advertising EVP Dave Clark.

Viacom already used FreeWheel to power digital ad...

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