VF Spinoff Means Return Of The Denim Jean Triumvirate: Wrangler, Lee, Levi's

A look at the impact on the mass jeans market as VF plans to spinoff its denim brands, notably Wrangler and Lee, into a separate company. This change allows Wrangler and Lee to compete as equals with Levi's and will bring new life and energy to denim jean market. Consumers will get the benefit.

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