Venture Upbeat: The biggest challenge in the startup journey is making a difference

Millennial customer engagement is no longer just a marketing or an advertising play; You need data to know your customer and to deliver the right product or service

Welcome to the Venture Upbeat, a new space here on e27, wherein I attempt to look at how consumer behaviour is influencing the role of technology, and in turn startups, and then Venture Capital firms.

Each decade comes up with its own disruptive technology. How WhatsApp and Facebook have revolutionised the world of...

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