Vegan meal kit startup Purple Carrot raises $4M from Fresh Del Monte

Purple Carrot announced this morning that it has raised $4 million in strategic funding from Fresh Del Monte Produce.

The company, which delivers completely plant-based (vegan) meal kits to subscribers, was founded in 2014. It has, in part, gotten attention through celebrity involvement, first by enlisting food writer Mark Bittman as its chief innovation officer (Bittman departed in 2016), then by partnering with football star and notorious strawberry hater Tom Brady to launch TB12 meal...

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