Using Next-Generation Software to Manage Complex Distribution Channels

Businesses that connect with their customers through only a small number of distribution channels or through limited distribution pathways do so at their own risk. In modern commerce, a business might rely on direct distribution to a customer, distribution through one or more order fulfillment entities, agency or sales consultant distribution, or any of several other conduits, all of which involve tracking, shipping, and fulfillment entities that may or may not actually touch the product as...

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