Unique consumer behaviour trends in Malaysia during the 2018 Singles’ Day sale

The online shopping festival has gained much attention in Malaysia this year as we saw various e-commerce players promoting attractive and extravagant promotions

The Singles’ Day sale, also known as the 11.11 Sale, obtained worldwide attention as Alibaba Group announced its achievement of US$30 billion in gross merchandise value (GMV). The e-commerce giant achieved a higher GMV as compared to its previous year at US$25 billion, although it garnered a lower growth rate.

The online...

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