Unilever Presses Digital Influencers to Drop Bots, Fake Followers

Unilever wants social-media influencers to give themselves an authenticity check. The big-spending advertiser behind such well-pitched products as Dove, Lipton’s tea and Hellman’s mayonnaise intends to announce Monday that it will no longer work with influencers who buy followers – the coin of the realm in social media. “At Unilever, we believe influencers are an […]

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