‘Underworld: Blood Wars’ Tie-In: Screen Gems & Snapchat Reteam For First-Ever 3D Interactive Lens

EXCLUSIVE: When it comes to titillating genre auds, it pays to have a gimmick, and with Screen Gems upcoming fifthquel Underworld: Blood Wars, they’re partnering with Snapchat again following their success with Don’t Breathe (the label’s highest grossing horror title ever at $89.1M stateside), but this time the social platform has developed the first-ever interactive 3D Lens. The lens, which will become available on Dec. 29, will be used to reach Snapchat’s 150M-plus…

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