UNDERCOVER's Cream Soda Collaboration Is Dropping This Week

Initially unveiled as part of the label's Spring/Summer 2018 lookbook, UNDERCOVER's collaboration with cult label Cream Soda has been given a release date. This capsule saw UNDERCOVER designer Jun Takahashi look back to Cream Soda's influential history, when the label was founded as a greaser-rockabilly boutique, brand and band. Cream Soda is seen as a key player in transforming Harajuki into a fashion hub and kickstarting a new subcultural trend in Japan.

To celebrate this legacy, the...


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