Un-bustable myths and stubborn minds: Pro-vaccine efforts backfire

Enlarge / An example of a frightening image, in this case a child with measles, which may convince some that vaccines have frightening side effects. (credit: Greene, Charles Lyman)

Striking at a myth with facts may only shore it up, a new study suggests.

Researchers found that three main intervention strategies for combating anti-vaccine lies and falsehoods were ineffective at changing minds. But perhaps more concerning, they found that over-time exposure to the interventions...

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