We've all made a typo in our time.
So has New Zealand's Gisborne Herald, who made an almighty error on the front page of its Tuesday newspaper when it commemorated the late comic book legend Stan Lee.
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While the Herald had published a photo of the Marvel great, who died at 95, the caption pointed to director Spike Lee, who is very much alive.
RIP ... *checks notes* SPIKE LEE[email protected] pic.twitter.com/8uJ0FSfTLW