UK Consumer Watchdog Is Monitoring Social Influencers Who May Be Failing To Disclose Paid Promotions

Social media influencers are now under the microscope in the UK.

The UK Competition And Markets Authority (CMA), a consumer watchdog group, announced today that it will start monitoring whether influencers are appropriately disclosing when they’re being paid to promote products across their accounts. The CMA didn’t disclose which influencers they’d be watching, but the organization has already reached out to multiple social stars and celebrities to “gather more information about...

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