Uber CEO: Getting people to share rides is a “battle” against “societal norms”

Uber thinks shared rides are key to its future, but getting people to want to share is a “battle” against “societal norms,” Uber CEO Dara Khosrowshahi said Wednesday (April 11) at a panel event in Washington DC.

The ride-hailing company is investing heavily in shared-rides service UberPool and Express Pool, a recently launched version of Pool that asks customers to walk to a better pickup spot along their route in exchange for a steep discount. Uber’s spending on subsidies for

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