Twitter is vying for your attention with new outdoor ads

Twitter launched an outdoor campaign in New York City Monday

The creative — question marks and exclamation points — is apparently a nod to Twitter's focus on "now," "live," and "what's happening."

SEE ALSO: The saga of Twitter's potential acquisition, explained via its year-old Moments feature

"Questions and answers, statements and trends - it’s happening right now on Twitter all around the world," Twitter Chief Marketing Officer Leslie Berland wrote in a blog post about the...

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