Twitch streamers can now let viewers react with GIFs

Giphy is coming to Twitch . For the first time, Giphy is bringing its library of animated GIFs to the Amazon-owned game streaming service. The company today is launching a Giphy extension for Twitch streamers that will allow viewers to react in real-time using GIFs during a broadcast. The idea is that GIFs could make streams more engaging and entertaining, which would, in turn, attract retain viewers for longer periods of time.

Twitch extensions were first introduced last year, but only...

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