Tru Optik’s Swanston: Determine Household Makeup, Not Just Individual Identity

Amid growing concerns about tougher data privacy restrictions, give people the opportunity to opt out and they might just give you more information about themselves, according to Tru Optik’s Andre Swanston. “We knew very early on that privacy compliance was going to be something critical for the future of our entire business,” the CEO and Co-Founder says in this interview with Beet.TV at the recent LUMA Partners Digital Media East event.

So a little more than two years ago, Tru Optik...

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