Trade Desk’s Sims On Video Explosion & Agencies’ Role

SAN FRANCISCO — Brands are rushing to spend on advertising in connected TV platforms – and agencies remain important to helping them do so.

That is the view of one of the leading ad-tech platforms helping to inject ever-more video in to its historic programmatic operations.

Connected television spend on our platform from Q4 2016 to Q4 2017 grew over 500%,”The Trade Desk inventory partnerships SVP Tim Sims tells Beet.TV in this video interview.

“Now, we’re starting to get into a...

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