Tracking viewer responses to media, Cinemmerse wants to set the stage for “responsive” entertainment

 Wendy Dent has a dream. The Australian founder, chief executive and sole employee of Cinemmerse wants to change the way folks think about how they watch everything from advertisements to art films. She’s created Cinnemerse, a website and an app that tracks viewers’ “emotional” response to what they’re watching by monitoring their vital signs through the Apple… Read More

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