Toys R Us Is Dying From a Lack of Imagination

Of course Toys R Us has filed for bankruptcy protection. We’re in the midst of a retail apocalypse. Brick-and-mortar chains are losing market share to e-commerce. Big box and mall-based stores are suffering from declines in foot traffic. Kids—even little kids—prefer tablets, phones, and screens to toys and games. Live births have fallen since the onset of the Great Recession, so there are fewer toddlers for which to buy stuffed animals. How would you expect Toys R Us to survive in the

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