Top UK sports publishers ally for video ads

U.K. publishers continue to probe new ways of combining their ad inventory to rival the scale of the Facebook-Google duopoly. But now there is an additional motive: to mitigate risk of commercial ad revenue drop-offs caused by the General Data Protection Regulation.

News UK-owned sports brands Dream Team and Talksport and digital sports publisher GiveMeSport are pooling their video “outstream” inventory — the video ads that run on text articles — to offer advertisers a single point...

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