Tokopedia’s CEO: Focus on customer experience, and the rest will follow

Tokopedia’s William Tanuwijaya speaking on stage at TIA Jakarta 2016.

William Tanuwijaya, co-founder of online marketplace Tokopedia, is one of the luminaries of Indonesia’s startup ecosystem. The shy, soft-spoken, and baby-faced entrepreneur rose from humble beginnings to establish an ecommerce goliath, snaring in superstar investors Softbank and Sequoia along the ride.

In a fireside chat with Tech in Asia’s Nadine Freischlad yesterday at TIA Jakarta 2016, William reminisced on his...

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