To recruit runners for The North Face 100 Ultra...

To recruit runners for The North Face 100 Ultra Marathon, Fred & Farid Shanghai created The Warm-Up Cup, and gave it to finishers of a competitors's marathon. The message? Great Warm-Up. Now sign up for a real race. (Want more? See NOTCOT.org and

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Ultra Marathon [+]    Fred [+]    Farid Shanghai [+]    NOTCOT [+]   

More #news: