To quadruple its international business by 2023, Lululemon takes a local approach

In April, Lululemon set a five-year strategic plan with an aggressive goal for its international business: to quadruple sales generated outside of North America by 2023.

In order to do so, Lululemon is opening stores in Europe and Asia at an aggressive pace —  of the 45 to 50 stores Lululemon is projecting it will open this year, about 30 of those will be outside of North America. But it also sees hosting localized events and developing customized e-commerce sites for each country it...

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