To open US$15.3M for scaling in China, Singapore’s Ksubaka inks joint venture with Fullshare

The in-store marketing startup will begin the roll-out in tier-1 cities before moving into a number of tier-2 and tier-3 cities

Ksubaka, a Singapore-based in-store advertising startup announced today a joint venture with Hong Kong’s Fullshare Holdings Limited that will open RMB100 million (US$15.3 million) to finance the roll-out of its kiosk marketing machine across mainland China.

For Ksubaka, the strategy of the joint venture is to scale at speed with the goal of distributing 20,000...

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