To make shopping IRL as addictive as online shopping, retailers should use these digital sales tricks

Consumers are bringing their online expectations to the physical world. When ordering coffee, many of us now enjoy the online convenience of a mobile app for payments, ordering, and loyalty— and we’ll soon see personalization features like pairing suggestions as well as delivery options. When working out, we haven’t just embraced wearable technology; we’ve come to expect real-time analytics to measure our performance and progress. And on the road, we’d be lost without mapping apps.

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