TiVo Ramping Up TV Viewership Data ‘Quite Rapidly’ Via Service Provider Agreements

SAN FRANCISCO – Since its merger with Rovi, TiVo has been on a mission to bulk up its television viewership data by working with service providers “to acquire as much TV viewership data as we could amass,” says Walt Horstman, the company’s SVP/GM, Automated Media & Advertising.

“So that’s been very successful and we have a large population of TV viewership data, beyond just from the TiVo devices but where we have software embedded across providers and even beyond that,”

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