TikTok hires a senior executive to boost monetisation in India

TikTok is getting down to business in India.

China’s ByteDance, the parent company of popular short video apps TikTok, Vigo Video, and Helo, said yesterday (May 21) that it is bringing on board Sameer Singh as its vice-president of monetisation for India. Singh is coming to ByteDance from media investment firm GroupM, where he was CEO of south Asian operations.

“In his new role, Sameer will work closely with ByteDance’s partners and clients while leading the advertising, sales and...

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