Three Ways OTT Ads Are Different, According to Innovid’s Chalozin

MIAMI — Slowly but surely, TV advertising has arrived on the internet. But now it needs to start functioning more like TV advertising again.

In this video interview with Beet.TV, one of the leading platforms helping brands deliver ads to over-the-top TV platforms says the potential is huge – but OTT ads are a different beast.

Innovid CTO Tal Chalozin broke out three main factors that are different:

“Right now OTT is a very premium type of a market. There’s no fraud, there’s no...

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