This startup uses sound waves to help advertisers target people – and it just got funded

Screenshot from VAV Channel / YouTube.

Malaysian sound tech firm VAV today announced it bagged US$557,000 in funding from Axiata Digital Innovation Fund, which is managed by Intres Capital Partners.

It will use the money to commercially roll out its sound wave-based solutions in Malaysia, and expand to other markets such as China.

The startup uses inaudible sound waves to transmit digital content to smartphones, which it bills as a new way for businesses to engage consumers. For example, a...

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