This Is Why Your Inbox Is Flooded With All Those Privacy Policy Emails

In the last few weeks, consumers across the globe have been receiving a steady stream of emails from businesses alerting them to changes in their company’s online privacy policies. The action marks their compliance with the European Union’s General Data Protection Regulation, a framework that safeguards citizens’ privacy in the EU and goes into effect today — and the likely reason you’re hearing from these brands and retailers all at the same time. Adopted in April 2016, the GDPR...

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