This Is What Went Down at The Weeknd’s New York Pop-Up Shop

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Ahead of his third studio album, Starboy, dropping on November 25, it seems Abel Tesfaye a.k.a. The Weeknd just can’t escape the headlines. After first announcing a mammoth tour Stateside and in Europe, the singer then featured in a new PUMA campaign before revealing he had teamed up with H&M to front its Spring 2017 menswear line.

Keen to capitalize on his moment in the limelight, Tesfaye has taken a leaf out of the books of


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