This Investment Platform Funds More Diverse Companies By Focusing On Data, Not Founders

By focusing just on numbers it predicts will drive success–culled from billions of data points in its system–CircleUp has come to support companies with a wider range of founders than traditional VCs.

When Madeline Haydon launched a startup called Nutpods–selling a dairy-free creamer made from coconuts and almonds–she wasn’t in a position to get funding from a traditional VC firm. The company was tiny, well below the threshold to get noticed. As a female founder, too, the odds...

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