This Incredible Ad Was Shot with a Robot Arm, Paint, and Water… No CGI

Step aside awesome Microsoft Surface Studio commercial, this new paint ad is officially the coolest use of robotic filming techniques and practical effects we have ever seen. As you watch this video, keep in mind: none of this is CGI.

The ad was created by the minds at McKinney and PSYOP, and our first time through, we simply couldn’t believe this was all done with paint, water, and standard editing. But it was, as the behind the scenes video they released shows.

All it took was a Phantom...

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