This bunny beat out 7,500 other silly rabbits to become Trix's new mascot

It's the moment we've all been waiting for: General Mills has announced its new mascot. And he's not just cute — he's a real-life rabbit

Drumroll, please

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All hail master Cinnabun

Image: General Mills

Meet Cinnabon.

The Houston-based bunny beat out more than 7,500 other silly rabbits to become the cereal company's rep. The long-eared snuggle ball will grace the covers of several new limited-edition Trix boxes...

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