This billion-dollar company failed 39 times before becoming successful

We often hear from successful people that failure is an inevitable stepping stone on the way to accomplishing our goals.

But how many failures does it take to reach success?

Well, for the Rocket Chemical Company, now known as the WD-40 Company, the answer was 39.

In 1953, founder Norm Larsen's three-man staff set out to create a water displacement formula to be used as a rust-prevention solvent and degreaser in the aerospace industry, according to the company's website.

After 39...

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