This Adorable Lost Little Panda Is A Perfect Brand Mascot For Tile

The location device aims right for the heartstrings in its first-ever brand campaign.

First of all, there are the eyes. Then the sweater vest. And it’s a stuffed panda bear. Even before you know this is the first-ever brand ad for Tile, the tracking service and device brand, you are emotionally invested in why this poor little lost panda is so lost and adorable and SOMEONE JUST HUG HIM ALREADY.

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