Thirstin’ Howl the 3rd Talks the History of Hip-Hop's Relationship With Polo Ralph Lauren

It was in the late '80s when like-minded teens around the Brooklyn area first joined forces together, bound by a shared love for the Polo Ralph Lauren brand. The youths' adoption of such a luxury brand, whose hallmark lay within preppy, upper-class demographics and high-end department stores caught like wildfire, eventually reaching New York City cats and hip-hop mavens like Raekwon, Ghostface Killah, Just Blaze and more. Since 1988, co-founders ThirstinHowl the 3rd, Fi-Lo,

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