Think pink: New rose-colored KitKat hits the UK

Nestle’s new pink KitKat is the product of distinctive ruby cocoa beans from the Ivory Coast, Brazil and Ecuador. There’s no artificial additives involved; instead it’s got a naturally fruity flavor. The globe-trotting new product was conceived by Swiss chocolatier Barry Callebaut and has been more than 10 years in the making. It debuted in Japan and Korea in January and will be on sale in the UK from April 16 onwards.

Taking a popular product and turning it pink isn’t always a success...

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