These sunscreen startups cater to long-ignored minorities

“You typically you don’t see sunscreen companies advertising black women frolicking on the beach, but the sun doesn’t discriminate.”

Six years ago, Chinelo Chidozie and her sister-in-law Ndidi Obidoa were on a family vacation in Key West, Florida. After spending several long days in the burning heat, the Nigerian-born sun lovers decided to the right thing and buy some sunscreen. They bought a few bottles of mass-produced sunscreen at a pharmacy, but they didn’t get the results they...

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