These Are the Five Types of Alexa Users

Ask around, and you’ll find a surprising number of people have a smart speaker in their homes.As of January, 1 in 6 Americans own a voice-activated speaker, but Gartner predicts 75 percent of U.S. households will have one by 2020. With a broad gamut of capabilities—streaming news and music, answering questions, issuing reminders, and controlling connected home products—they can offer a good value proposition, particularly when paired with an attractive price point.

But just because our...

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