General Motors (GM), Ford Motor (F), Alphabet (GOOGL)-owned Waymo and Intel (INTC) lead auto and tech companies pouring big bucks into self-driving cars. But consumers aren't buying into this new technology.
There are two key numbers to consider: Car buyers say they are willing to pay $2,300 for autonomous-vehicle features. But current AV systems cost around $22,900 — nearly 10 times more. That's according to a recent AlixPartners study.
That actually underestimates the cost of...