There’s an easy marketing trick to get people to eat more vegetables

You can’t just call a beet a beet if you want people to actually eat it. You’ve got to say it’s “dynamite” or “twisted.”

In a study published June 12 in JAMA Internal Medicine, psychologists from Stanford University found that the way vegetables are labeled affect how much people want them. Diners at self-serve food stations took vegetable dishes more often when they were labeled with decorative language—like “zesty” or “sweet sizzlin”—than when they were marked...

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