The world’s biggest music company is setting its sights on Africa

After nearly two decades of decline and existential threat, the global music business is growing.

Sales were up by 8.1%, reaching $17.3 billion last year, according to industry trade body, IFPI. And while the formal, established business was going through its worst years worldwide, the African independent pop business was having a renaissance.

Launched from several of the continent’s large cities over the past decade and a half, this boom was different. Fueled by YouTube, SoundCloud and...

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