The winners and losers of the EU’s new ePrivacy law

The European Union’s new ePrivacy regulation is becoming a nightmare for the digital media and advertising industries.

It’s easy to confuse the ePrivacy regulation with the General Data Protection Regulation, a broader law addressing consumer data privacy that has dominated the market’s attention lately. The core difference is that cookie use is central to the ePrivacy regulation, which is why it’s known as the “cookie law.” Businesses in Europe must get explicit consent to use...

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