The Video State of Mind: A Psychological Perspective

Video marketing is fast-coming. Many marketers even dubbed 2015 as the year of video. Case studies such as Red Bull’s Super Sonic Fall solidifies as to just how important videos are becoming for brands. Does this mean that the end of static visuals and text content is near? Absolutely not.

The internet has highlighted many successful video case studies but what of the less successful case studies that didn’t make it to the top of marketers’ minds? There are a lot of them out there....

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