The Toughest Challenge of All in the NBA? Making the Leap from Good to Great

After his Golden State Warriors reached the NBA Finals for the first time in four decades, their first-year coach, Steve Kerr, summoned a statement that, as he acknowledged, originated with Pat Riley. It was the quote about how, in sports, there is winning and there is misery, and there is no in between.

That's the view of many coaches on a game-to-game basis. But, for an NBA franchise in a macro sense, the truest misery may actually be the in-between, in the NBA's vast, vacuous...

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