The Timepiece That Will Change Everything

Apple’s design mastermind Jony Ive spoke in no uncertain terms when he described what the Apple Watch would mean for Switzerland: The old watch companies, he said, were doomed. (Actually, he used a more colorful term.) Bravado aside, Ive has a point. The Swiss watch industry has to be concerned about what a computer on the wrist means for its business. Even if it doesn’t spell the end for the luxury watch, Ive’s product makes it clear that we’re living in a new era for the...

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