The sports bra: a short history of an undergarment revolution

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The sports bra turns 40 this year, but don’t expect to see a midlife crisis: We’re comfortably ensconced in an athletic undergarment renaissance.

The past three years have seen the strongest US rise in sports bra sales to date, with a growth rate that has outpaced other bras for the past five years. They now make up a $3.5 billion industry, accounting for...

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