The Real Scandal Isn’t What Cambridge Analytica Did

The plot was made for front-page headlines and cable-news chyrons: A scientist-turned-political-operative reportedly hoodwinked Facebook users into giving up personal data on both themselves and all their friends for research purposes, then used it to develop “psychographic” profiles on tens of millions of voters—which in turn may have helped the Trump campaign manipulate its way to a historic victory.

No wonder Facebook is in deep trouble, right? Investigations are being opened; calls...

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