The “raw water” trend shows how Silicon Valley has become detached from science

Live Water (Credit:

Move over raw food — here comes raw water.

The New York Times recently published an article about a new trend among San Francisco Bay Area’s digerati: so-called raw water, which is water that is untreated, unfiltered, and unsterilized. Much “raw water” is marketed as having come straight from a fresh, sparkling spring.

It’s the kind of pseudoscientific pablum that seems plucked from a dystopian novel. But unfortunately, it’s a trend...

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